Emmings Hotel
Brand Identity & Visual Design for a Medical Spa
Project Overview
Emmings is a luxury boutique hotel designed to deliver an elegant, immersive hospitality experience. Brainbox was commissioned to develop a complete brand identity system that reflects sophistication, comfort, and refined attention to detail.
The objective was to create a timeless hotel brand that feels exclusive, memorable, and cohesive, extending seamlessly across guest touchpoints—from signage and stationery to in-room amenities and branded materials.
The goal was to create a refined visual system that balances medical credibility with aesthetic sophistication, positioning Elvi Med as a premium cosmetic destination.
The Challenge
As a luxury hotel brand, Emmings required an identity that:
Feels established, elegant, and trustworthy
Enhances the guest experience through visual consistency
Works across physical spaces, print, and amenities
Balances ornamentation with modern restraint
Communicates premium service without excess
The challenge was to express luxury through refinement, not overstatement.
Website Design
Brand Identity
Graphic Design
Stationery Design
Logo Design
The Emmings logo was designed as a refined symbol paired with elegant typography.
Key logo characteristics:
A custom emblem inspired by classical luxury and heritage
Fluid, organic lines suggesting comfort, care, and refinement
Balanced proportions for strong visibility in architectural and print use
Adaptability across signage, stationery, and hotel amenities
The logo functions as a sophisticated signature for the hotel brand.
Illustration & Graphic Language
A custom illustration and pattern system was developed to enrich the brand experience:
Hand-crafted visual elements that reinforce uniqueness
Abstract forms used subtly across brand materials
Flexible application for print, packaging, and interiors
These elements add depth and character without overwhelming the brand.
Brand Collateral & Hotel Amenities
The identity was extended across a full hospitality system, including:
Stationery and guest communication materials
Key cards, door hangers, and printed collateral
In-room products and branded amenities
Towels, accessories, and guest-use items
Each touchpoint reinforces consistency and premium quality.
Environmental & Exterior Branding
Emmings’ branding was carefully applied to physical spaces:
Exterior signage and awnings
Interior branding elements
Guest-facing wayfinding and details
This ensures a seamless and immersive brand presence throughout the hotel.