Exhalence
Brand Identity, Retail Branding & Website Design for a Cannabis Delivery Brand
Project Overview
Exhalence is a cannabis delivery and retail brand focused on accessibility, reliability, and a positive customer experience. Brainbox was commissioned to create a complete brand identity and digital presence that would clearly communicate trust, professionalism, and approachability within a highly competitive and regulated market.
The goal was to design a brand that feels modern and credible while remaining friendly and easy to recognize across physical, digital, and lifestyle touchpoints.
The Challenge
Cannabis brands must strike a careful balance between compliance, trust, and personality. Exhalence needed a visual identity that:
Feels professional and legitimate
Avoids clichés common in cannabis branding
Works across retail, delivery, merchandise, and digital platforms
Remains consistent across physical and online experiences
Builds trust with both first-time and returning customers
The brand had to feel welcoming, not intimidating.
Website Design
Brand Identity
Graphic Design
Stationery Design
Content
Logo Design
The Exhalence logo was designed as a clean and balanced wordmark paired with a stylized leaf icon.
Key logo characteristics:
A symmetrical leaf form symbolizing balance and wellness
Clean typography for clarity and legibility
A versatile mark that works across signage, apparel, packaging, and digital use
A visual identity that feels refined rather than recreational
The logo reinforces calmness, reliability, and brand confidence.
Brand Applications & Retail Presence
The identity was extended across a wide range of customer-facing applications, including:
Stationery and business cards
Delivery vehicle branding and outdoor advertising
Apparel and branded merchandise
Packaging and accessories
In-store and delivery lifestyle visuals
Each application reinforces consistency and builds brand recognition.
Website Design & Digital Experience
The Exhalence website was designed to support discovery, education, and conversion. The layout prioritizes clarity, product visibility, and ease of navigation, ensuring customers can explore services quickly and confidently.
The digital experience was optimized for both desktop and mobile users, supporting the fast-paced nature of cannabis delivery.
Customer Experience & Engagement
The branding system supports a seamless customer journey—from online browsing to delivery and real-world brand interaction. Clear visuals, consistent colors, and approachable messaging help reduce friction and strengthen trust at every touchpoint.