Feel
Brand development and website design for a luxury cannabis product brand
Project Overview
Brainbox Design Agency partnered with FEEL Cannabis, an emerging luxury cannabis brand, to develop a refined visual identity and digital presence. The goal was to translate the brand’s values—quality, elegance, and convenience—into a cohesive system spanning product packaging and web design, creating a polished and memorable customer experience across all touchpoints.
The goal was to position Cariera as more than just a workspace — a community-driven environment that inspires focus, creativity, and connection.
The Challenge
The cannabis industry presents unique branding challenges due to market saturation and regulatory limitations. FEEL needed to feel:
High-end without appearing inaccessible
Modern yet timeless
Minimal while still expressive
Consistent across packaging, lifestyle visuals, and digital platforms
The brand also needed flexibility to scale across future product lines and marketing channels.
Website Design
Brand Identity
Naming
Packaging Design
Logo Design
The FEEL logo was designed as a bold, confident typographic mark that communicates luxury and credibility. Its simplicity ensures strong recognition and versatility across packaging, print materials, and digital environments.
The supporting brand elements—including typography, spacing, and visual rhythm—create a cohesive system that reinforces FEEL’s premium positioning.
Packaging Design
The packaging system was crafted to feel tactile, elegant, and intentional. Thoughtful color blocking, refined typography, and clean layouts ensure shelf presence while maintaining a consistent brand language across multiple SKUs.
Each packaging design balances compliance requirements with strong visual storytelling—resulting in products that feel premium, trustworthy, and modern.
Lower end Products
For the brand’s lower-end products, we also introduced foil pouches to offer a cost-effective yet aesthetically pleasing packaging solution.
All packaging was designed in a sleek matte finish in three colors – black, bright orange, and white – with an additional design touch. We introduced a gorgeous spot UV print in the shape of waves, symbolizing feelings, flow, and the dynamic nature of the brand’s product.
Website Design
The FEEL website was designed to reflect the same elevated experience as the physical product. The interface is clean, intuitive, and visually calm, allowing users to explore the brand and products without distraction.
Key design priorities included:
Clear navigation and hierarchy
Minimal, high-end visual language
Strong brand consistency
Optimized presentation for both desktop and mobile