Flower & Cafe
Brand Identity & Packaging Design for a Floral Coffee Brand
Project Overview
Flower & Cafe is a premium coffee brand that blends the worlds of specialty coffee and floral aesthetics. Brainbox was commissioned to create a complete brand identity and packaging system that expresses softness, elegance, and sensory experience—while remaining functional, modern, and shelf-ready.
The goal was to design a brand that feels calm, refined, and emotionally engaging, appealing to customers who appreciate both quality coffee and thoughtful design.
This project was recognized internationally and awarded by the World Brand Design Society, highlighting its creative excellence and visual impact.
The Challenge
Medical spa branding requires a delicate balance. Elvi Med needed an identity that:
Feels professional, safe, and medically credible
Appeals to a modern, beauty-focused audience
Communicates luxury without excess
Works consistently across physical and digital environments
Builds immediate trust and emotional comfort
The brand had to feel calming, elegant, and confident from the first impression.
Award Recognition
This project received international recognition from the World Brand Design Society, celebrating its creativity, originality, and execution in brand identity and packaging design.
The award confirms Flower & Cafe as a standout example of thoughtful, emotionally driven brand design.
Website Design
Brand Identity
Graphic Design
Stationery Design
Logo Design
The Flower & Cafe logo was designed as a refined, minimal mark that reflects warmth and simplicity.
Logo characteristics:
Elegant typography with soft proportions
A subtle illustrative symbol connecting coffee and florals
Neutral tone to allow packaging artwork to shine
Flexible usage across packaging, print, and brand materials
The logo acts as a quiet anchor within a visually rich system.
Color Palette & Product Differentiation
A carefully curated color palette was developed to support both brand cohesion and product distinction.
Each coffee blend is represented through:
Soft pastel tones inspired by real flowers
Natural, calming hues that feel organic and premium
Balanced contrast for readability and shelf impact
This system allows easy expansion while maintaining visual harmony.
Brand Strategy & Visual Direction
The visual direction focused on softness, natural harmony, and emotional warmth.
Key strategic elements:
Floral inspiration tied to each coffee variety
Muted, natural color palettes for calm shelf presence
Clean layouts paired with delicate botanical illustration
Premium typography that feels modern and timeless
Each product variant features its own floral identity while remaining unmistakably part of the same brand family.
Packaging Design
The packaging system was designed to feel tactile, elegant, and gift-worthy.
Packaging highlights:
Floral illustrations tailored to each coffee variety
Clean information hierarchy for clarity
Premium finishes that elevate perceived quality
Consistent structure across all SKUs
The result is packaging that feels as beautiful on a shelf as it does on a kitchen counter.
Brand Applications
The identity extends beyond packaging into supporting materials:
Printed collateral and brand cards
Gift-ready presentation elements
Lifestyle imagery and visual storytelling
Every touchpoint reinforces the same sense of calm, care, and craftsmanship.