Hippo
Mobile App UI/UX & Product Experience Design
Project Overview
Hippo is a mobile platform designed to connect users with businesses and professionals through a simple, intuitive, and human-centered digital experience. Brainbox was responsible for the full UI/UX design of the application, focusing on usability, clarity, and scalable product architecture.
The goal was to design a mobile experience that feels friendly and approachable, while supporting complex functionality such as user profiles, business listings, search, and dashboards—without overwhelming the user.
The Challenge
Hippo needed to balance feature-rich functionality with a clean, lightweight user experience.
Key challenges included:
Designing intuitive onboarding and registration flows
Creating dashboards that feel simple despite dense data
Supporting both personal and business user profiles
Ensuring smooth navigation across multiple user journeys
Designing a scalable UI system for future feature expansion
The product had to feel effortless from the first interaction.
Brand Identity
App UI/UX
UX Strategy & Product Thinking
Our UX approach focused on clarity, hierarchy, and ease of use.
Key UX principles applied:
Minimal cognitive load during onboarding
Clear visual hierarchy across all screens
Familiar mobile interaction patterns
Consistent spacing, iconography, and typography
User flows designed around real behavior, not assumptions
Wireframes and user flow mapping were used to validate structure before visual design.
Registration & Onboarding Experience
The registration process was designed to be fast and frictionless.
Highlights:
Simple step-by-step onboarding
Clean input fields with strong visual feedback
Reduced form fatigue
Clear progress indicators
This ensures higher completion rates and a positive first impression.
Dashboard & Search Experience
The dashboard acts as the central hub of the app.
Design focus:
Easy access to core actions
Clean card-based layouts
Visual balance between content and controls
Fast scanning and intuitive navigation
Search functionality was designed to feel responsive, accurate, and user-friendly.
Business & Professional Profiles
Hippo supports rich profiles for businesses and professionals.
Profile features include:
Clear presentation of key information
Visual consistency across profile types
Easy access to contact and interaction options
Structured layouts for scalability
This allows users to quickly understand who they are engaging with.
Personal Profile Experience
The personal profile was designed as a private, personalized space for users.
Key elements:
Profile customization
Activity overview
Settings and preferences
Clean, distraction-free layouts
The experience feels personal, secure, and intuitive.
UX Architecture & Interaction Flow
This UX flow represents the full interaction architecture of the platform, mapping every major user path from entry to completion. The goal was to design a system that supports complex functionality while remaining intuitive, predictable, and easy to navigate.
We started by defining core user roles and scenarios, then structured the experience around how users naturally move through the product—registration, discovery, filtering, profile viewing, actions, and feedback. Each screen is connected logically, ensuring users can move forward, backward, or switch paths without confusion.
The diagram visualizes:
Entry points (onboarding, registration, login)
Primary navigation flows
Cross-links between services, profiles, and content
Conditional paths based on user type and actions
Exit points and completion states
By mapping the entire experience end-to-end, we were able to identify friction points early, reduce unnecessary steps, and keep the flow clean even as features scale. This structure ensures consistency across the app and allows future features to be added without breaking the user experience.
The result is a well-organized UX system where complexity is handled behind the scenes, and users experience a smooth, connected journey from start to finish.