Jack’s Cleaners
Brand Identity & Visual System for a Family-Owned Dry Cleaning Business
Project Overview
Jack’s Cleaners is a long-standing, family-owned dry cleaning business serving the Pasadena community since 1977. When the current owner, Jack Yerevanian, took over the business, the goal was to modernize the brand while preserving its history, reputation, and trust built over generations.
Brainbox was brought in to create a refreshed brand identity that feels clean, friendly, and contemporary—without alienating loyal customers who have known the brand for decades.
The Challenge
The challenge was finding the right balance between heritage and modernity.
The brand needed to:
Honor the family history and local reputation
Feel approachable and trustworthy
Look modern and professional across physical and digital touchpoints
Work across uniforms, storefronts, and marketing materials
Remain recognizable to existing customers
This was not a rebrand for shock value—it was a refinement with purpose.
Brand Identity
Graphic Design
Logo Design
We approached Jack’s Cleaners as a community-first brand.
The strategy focused on:
Clean, friendly visual language
Simple, memorable iconography
Clear typography for legibility
A color palette associated with freshness, care, and reliability
Every element was designed to feel welcoming, dependable, and easy to recognize from a distance.
Brand Applications
To ensure consistency, the identity was applied across real-world use cases, including:
Embroidered uniforms and apparel
In-store branding and signage
Outdoor advertising and promotional materials
Each application reinforces the brand’s professionalism and local credibility.
Environmental & Promotional Design
The refreshed branding was designed to stand out in the neighborhood while remaining tasteful and familiar. Outdoor ads and storefront visuals communicate trust, clarity, and value—key factors for local service businesses.
Result
The final outcome is a clean, modern brand identity that respects Jack’s Cleaners’ legacy while positioning the business confidently for the future.
The project delivered:
A refreshed, recognizable logo
A cohesive visual identity system
Strong brand presence across uniforms and advertising
A modern look without losing local trust
This case study shows how thoughtful branding can strengthen a local business without erasing its history.