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Lad Rubaum

Brand Identity & Visual System for a Specialized Hearing Medical Center

Project Overview

Lad Rubaum is a medical center specializing in hearing loss treatment, diagnostics, and ear-related disorders. The goal of this project was to create a distinctive, trustworthy, and modern brand identity that feels medical and professional, yet human, accessible, and memorable.

The brand needed to work seamlessly across clinical environments, medical documentation, packaging, signage, and digital platforms—while standing out in a space often dominated by overly generic healthcare branding.

The Challenge

Most hearing and audiology brands rely heavily on sterile visuals or predictable medical symbols. Lad Rubaum needed something different:

  • A strong visual identity that communicates expertise without feeling cold

  • A logo that subtly references hearing and sound, without being literal or cliché

  • A system flexible enough to scale across print, interiors, product packaging, and future digital touchpoints

  • A brand that builds instant trust with patients

The Challenge

We approached Lad Rubaum as both a medical institution and a consumer-facing brand.

The strategy focused on:

  • Clarity and legibility

  • Emotional confidence and reassurance

  • Strong contrast for high visibility in clinical and retail settings

  • A cohesive system rather than a single logo execution

We designed every element to feel intentional—nothing decorative, everything purposeful.

Graphic Design
 Stationery Design
 Naming
 Content
Lad Rubaum logo design on medical letterhead mockup

Logo Concept & Design

The logo was designed as a bold, modern wordmark, combined with a symbolic element inspired by the anatomy of the ear and the concept of sound waves.

Key characteristics:

  • Strong, confident typography for authority and professionalism

  • A custom symbol that subtly references hearing without being literal

  • A red-and-black color palette that conveys urgency, care, and medical credibility

  • High contrast for excellent readability across all formats

The result is a logo that feels medical, modern, and memorable—equally effective on a business card, a building facade, or product packaging.

Lad Rubaum brand identity stationery set with letterhead, envelope, and business card
Lad Rubaum clinic interior branding with logo signage in waiting area
Lad Rubaum medical center doctor portrait in clinical setting

Brand Applications

To ensure consistency, we extended the identity across a full range of real-world applications:

  • Medical stationery and documentation

  • Branded envelopes, folders, and patient materials

  • Interior signage and environmental branding

  • Exterior signage for the clinic

  • Staff uniforms and professional photography direction

Each application was designed to reinforce trust and clarity, especially in patient-facing environments.

Lad Rubaum ear plugs packaging design with branded blister pack
Lad Rubaum ear ache relief product packaging design with bottle and box

Product Packaging

As part of the brand system, we developed product packaging concepts for hearing-related products, including ear care and relief solutions.

Packaging design focused on:

  • Clear hierarchy and readability

  • Strong shelf presence

  • Medical credibility with consumer appeal

  • Consistent use of brand colors and typography

The packaging feels clean, professional, and confidently medical—without looking generic or pharmaceutical.