Pharm-Assist
Brand Identity & Website Design for a Prescription Savings Platform
Project Overview
Pharm-Assist is a prescription savings program available through a network of pharmacies, designed to help people access medications at fair and transparent prices. Brainbox was brought in to design a friendly brand identity and a clear, user-focused website that explains the service, builds trust, and supports online ordering and engagement.
The goal was to make a healthcare-related platform feel approachable, understandable, and human, while still maintaining credibility and professionalism.
The Challenge
Prescription pricing and healthcare services can be confusing and intimidating for users. Pharm-Assist needed a digital presence that:
Clearly explains how the program works
Builds trust with non-technical audiences
Feels caring and people-first, not corporate
Works across desktop and mobile screens
Supports future growth and feature expansion
The design had to simplify a complex service without oversimplifying its value.
Brand Identity
Graphic Design
Content
Website Design & UX
The Pharm-Assist website was designed to guide users through the service step by step.
Key UX goals included:
Explaining benefits quickly and clearly
Showing pricing and savings transparently
Encouraging users to compare and explore options
Making contact and next steps obvious
The layout uses modular sections, strong headings, and visual storytelling to help users grasp the value of the program without friction.
Responsive & Mobile Experience
Special attention was given to mobile layouts, ensuring the platform remains easy to use for:
On-the-go users
Older audiences
Users unfamiliar with complex healthcare platforms
All screens were designed to maintain clarity and usability across devices.
Result
The final outcome is a clean, welcoming digital platform that positions Pharm-Assist as a helpful and trustworthy prescription savings solution.
The project delivered:
A friendly, healthcare-appropriate brand identity
A clear and accessible website experience
Strong visual storytelling through illustrations
A scalable digital foundation for future growth
This case study highlights how thoughtful UX and visual design can make healthcare services more human and approachable.