Pinco Snacks
Brand Identity & Packaging Design for a Snack Product Line
Project Overview
Pinco is a snack brand created for a wide audience, offering colorful, flavorful products designed to stand out on retail shelves. Brainbox was commissioned to develop a playful brand identity and a complete packaging system that feels friendly, modern, and instantly recognizable.
The objective was to create a brand that communicates freshness, variety, and approachability while remaining scalable across multiple flavors and product types.
The Challenge
Snack brands compete heavily at the point of sale. Pinco needed a visual identity that:
Stands out instantly on crowded shelves
Clearly differentiates flavors and product types
Feels fun, fresh, and accessible
Works consistently across packaging and logistics
Scales easily for future product expansion
The design needed to balance playfulness with clarity and retail functionality.
Naming
Packaging Design
Logo Design
The Pinco logo was designed as a bold, colorful wordmark, emphasizing approachability and fun.
Key logo characteristics:
Rounded letterforms for a friendly tone
Multi-color letter treatment to reflect variety and flavor
High legibility across small and large formats
Strong shelf presence even at a distance
The logo works as a visual anchor across all packaging variations.
Brand Strategy & Visual Direction
The Pinco brand was built around color, simplicity, and friendliness.
Visual strategy focused on:
Bright, bold color combinations for fast shelf recognition
Clean layouts that keep product information clear
Playful typography that appeals to a broad audience
A consistent system adaptable to multiple SKUs
This approach allows the brand to feel lively without becoming overwhelming.
Packaging Design System
Brainbox developed a unified packaging system that supports multiple flavors while maintaining brand consistency.
Packaging features include:
Color-coded flavor identification
Clear product photography and ingredient cues
Balanced typography hierarchy for readability
Consistent layout across all product variants
This system ensures fast consumer recognition and smooth brand expansion.
Result
The final outcome is a bright, cohesive snack brand identity with a strong retail presence.
The project delivered:
A playful and recognizable brand identity
A scalable packaging system for multiple products
Strong shelf impact through color and clarity
A foundation for future brand growth
Pinco demonstrates how thoughtful FMCG branding can drive attention, recognition, and scalability.