POP FM
Brand Identity & Visual Design for a Radio Station
Project Overview
POP FM is a contemporary radio station focused on modern music, entertainment, and lifestyle programming. Brainbox was commissioned to create a bold, memorable brand identity that could stand out across broadcast media, outdoor advertising, merchandise, and digital touchpoints.
The objective was to build a visual system that feels energetic, youthful, and instantly recognizable—on air, on the street, and on screen.
The Challenge
Radio brands must compete visually in fast-moving environments. POP FM needed an identity that:
Is instantly recognizable at a glance
Works across large-scale outdoor placements and small digital screens
Feels modern, playful, and energetic
Maintains clarity and consistency across all media
Translates easily into merchandise and promotional items
The brand needed to feel bold without becoming noisy or cluttered.
Brand Identity
Graphic Design
Stationery Design
Logo Design
The POP FM logo was designed as a typographic symbol, using curved forms and repetition to evoke sound waves and broadcast energy.
Key logo characteristics:
Bold letterforms for instant recognition
Symmetrical, rhythmic shapes inspired by audio signals
High visibility across billboards, signage, and screens
Flexible use across monochrome and full-color applications
The logo functions as both a brand mark and a visual metaphor for sound and broadcast.
Brand Strategy & Visual Direction
The POP FM identity was built around simplicity, rhythm, and repetition, mirroring the nature of music and sound.
Visual direction focused on:
Strong geometric shapes
High-contrast color usage
Minimal but expressive forms
A system that works in motion and static environments
This approach ensures the brand remains legible and impactful across diverse formats.
Brand Applications & Promotion
The identity was extended across a wide range of real-world and digital applications, including:
Outdoor billboards and large-format advertising
Event tickets and wristbands
Vehicle branding and station signage
Branded apparel and merchandise
Digital dashboards and in-car interfaces
Each application reinforces brand consistency and recognizability.
