St. Lilly Hospice Care
Brand Identity, Marketing Collateral & Website Design for a Hospice Care Provider in Los Angeles
Project Overview
St. Lilly Hospice Care is a California-based hospice provider focused on delivering compassionate, dignified, and holistic end-of-life care. Brainbox partnered with St. Lilly to create a complete brand presence, including logo design, printed marketing materials, and a patient-centered website that communicates trust, serenity, and professionalism.
This project required a highly sensitive visual and messaging approach—balancing warmth and hope with clarity and credibility in a healthcare setting.
The Challenge
Hospice care websites and branding must communicate empathy, peace, and professionalism without appearing cold or clinical. St. Lilly needed:
A gentle, recognizable logo with emotional symbolism
Consistent branding across digital and print materials
A website that reassures families during a difficult time
Clear presentation of services, values, and certifications
A design that feels calm, hopeful, and dignified
Every element had to support emotional trust while remaining compliant and professional.
Services
- Logo Design
- Brand Identity Development
- Website Design & Development
- Brochure Design
- Business Card Design
Tech Stack
- WordPress
- Elementor Pro
Brand & Logo Design
The logo design was developed to symbolize peace, care, and spiritual comfort. Soft gradients, uplifting wing motifs, and harmonious color transitions were used to visually reinforce the hospice’s mission of compassion and dignity.
The brand system was then extended across:
Business cards
Brochures
Website visuals
This ensured visual consistency and immediate brand recognition across all touchpoints.
Website Design Approach
The website was designed with a family-first mindset, prioritizing emotional clarity and ease of navigation.
Key design considerations included:
Warm, calming color palette
Clear typography for readability across age groups
Emotional imagery balanced with professional structure
Simple navigation for families under stress
Strong calls to action for contact and support
The result is a website that feels welcoming, respectful, and reassuring.